Elevating Centroid: Identity with Clear Direction

Overview
A brand refinement journey for Centroid Polymer Technologies.Centroid Polymer Technologies, a leading manufacturer of high-performance elastomers and engineering plastics, partnered with us to refine their brand identity without changing the existing logo.
The goal was to create a cohesive and contemporary brand language that better reflected their technical expertise, global presence, and industry-leading capabilities. Through strategic enhancements in typography, color palette, visual system, and brand messaging, we helped Centroid present a more polished and professional image—reinforcing their position as a trusted, innovative partner across sectors like aerospace, automotive, medical, and electronics.