Elevating Centroid: Identity with Clear Direction

Refined Centroid Polymer Technologies logo with modern design elements, featuring clean lines and geometric precision, on a red grid background

Overview

A brand refinement journey for Centroid Polymer Technologies.Centroid Polymer Technologies, a leading manufacturer of high-performance elastomers and engineering plastics, partnered with us to refine their brand identity without changing the existing logo.

The goal was to create a cohesive and contemporary brand language that better reflected their technical expertise, global presence, and industry-leading capabilities. Through strategic enhancements in typography, color palette, visual system, and brand messaging, we helped Centroid present a more polished and professional image—reinforcing their position as a trusted, innovative partner across sectors like aerospace, automotive, medical, and electronics.

Refined Centroid Polymer Technologies logo with modern design elements, featuring clean lines and geometric precision, on a red grid background
Refined Centroid Polymer Technologies logo with modern design elements, featuring clean lines and geometric precision, on a red grid background
Refined logo type for Centroid Polymer Technologies with bold 'ER' letters, modern typography, and geometric design elements on a grid background
Comparison of Centroid Polymer Technologies old and new logos on different background colors, showcasing logo adaptability
Comparison of old and new Centroid Polymer Technologies logos, showcasing the updated design and typography
Centroid Polymer Technologies color palette showcasing primary red, neutral black, and secondary colors with their CMYK, RGB, and Pantone values
Centroid Polymer Technologies color palette showcasing primary red, neutral black, and secondary colors with their CMYK, RGB, and Pantone values
Centroid Polymer Technologies brochure design showcasing tubes and hoses with bold red and black colors, featuring the tagline 'Superior Quality Built to Withstand Extreme Conditions
Centroid Polymer Technologies business card featuring a red logo and contact details, with a professional design and clean typography
Stacked Centroid Polymer Technologies business cards featuring the red logo, contact details, and professional design, showcasing the branding
Centroid Polymer Technologies brochure cover for 'Installation Guidelines of Double Lock Conductor Cover' featuring a red design and product image
Inner page of Centroid Polymer Technologies brochure showing step-by-step installation guidelines for Double Lock Conductor Cover with illustrated visuals
Step 1 of Centroid Polymer Technologies installation guide showing a sealed box with the Centroid logo, ready for unpacking
Step 2 of Centroid Polymer Technologies installation guide showing a person cutting open a box with gloves and a utility knife, with the Centroid logo
Step 3 of Centroid Polymer Technologies installation guide showing a person removing a coiled product from the box with protective wrapping, wearing gloves
Step 4 of Centroid Polymer Technologies installation guide showing a person cleaning the coiled product with a blue cloth while wearing gloves
Step 5 of Centroid Polymer Technologies installation guide showing a person holding the coiled product with a metal wire inside, wearing gloves
Step 6 of Centroid Polymer Technologies installation guide showing a person applying adhesive to the coiled product with a syringe, wearing gloves
Step 7 of Centroid Polymer Technologies installation guide showing a person carefully inserting a coiled product into its protective cover while wearing gloves
Step 8 of Centroid Polymer Technologies installation guide showing an issue with the coiled product, indicating a gap or flaw, marked with a red 'X'
Step 9 of Centroid Polymer Technologies installation guide showing the coiled product with a correctly sealed section, marked with a green check
Step 10 of Centroid Polymer Technologies installation guide showing the completed coiled product with a perfectly sealed end
Step 11 of Centroid Polymer Technologies installation guide showing a person using a tool to secure the coiled product, wearing gloves
Step 12 of Centroid Polymer Technologies installation guide showing a coiled product with a securing clip and the tool used for placement