Designing packaging for purity

sanktanty-packaging-design-pulses

Overview

Sankranty pulses are 100% natural and are sourced directly from farms or authentic vendors. As well as bringing naturalness to the product, we aim to bring it into the design.

It worked very well to have a handcrafted logo to solve this problem. Brand value is also boosted by the well thought out color palette for the packaging design.

A logo for Sankranty pulses, featuring a hand-drawn, cursive-style white font against a solid green background, reflecting the brand's natural and handcrafted identity.
A close-up of a dark green background with a slightly lighter, stylized, cursive letter, part of the Sankranty logo, showing the intricate, hand-drawn detailing.
A close-up of a dark green background with a stylized, black, cursive letter n from the Sankranty logo, showcasing the font's detailed and flowing curves.
A minimal illustration of a dark gray cloud against a stormy, gray background, with subtle diagonal lines representing rain. Below the cloud, a rainbow is depicted as colorful streaks of light.
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A clean, overhead flat lay of nine wooden bowls filled with different types of pulses and grains, arranged in a grid on a textured light brown background. The Sankranty logo is in the bottom right corner.
A branded food packaging pouch for Sankranty Bengal Gram, featuring the brand's logo and product name. The packaging has a window showcasing the brown, whole pulses inside, along with an illustration of a single pulse and a pestle and mortar.
A product packaging pouch for Sankranty Brown Rice. The pouch has a white and brown color scheme with a window showing the grains inside, along with a stylized illustration of a single grain and a pestle and mortar.
A trio of Sankranty branded packaging pouches for pulses: Mung Bean (green), Finger Millet (purple), and Toor Dal (orange). Each pouch features the brand logo, product name, and a window displaying the pulses inside.