Branding for an experiential travel outfitter

Logo for Silk Route Escapes, an experiential travel outfitter based in New York and India. The logo features a stylized SR monogram inside a circle with the words SILK ROUTE next to it.

Overview

An experiential travel outfitter based in New York and India, Silk Route Escapes offers luxury, offbeat, custom expeditions through India.

Maneesha Panicker, who heads Silk Route, has an eye for the captivating and the unusual. She has travelled extensively across India and is a former New Yorker.

Logo for Silk Route Escapes, a luxury travel company. The logo features a stylized SR monogram inside a white circle against a gray background.
An image showcasing the logo and typography design process for Silk Route Escapes. The image includes grid overlays on the SR monogram and the SILKROUTE wordmark, demonstrating the logo's construction. It also features a small collage of traditional Indian carvings, including an elephant and intricate patterns, highlighting the brand's cultural inspiration.
silkroute_escapes-branding
silkroute_escapes-branding
An image showcasing the logo and typography design process for Silk Route Escapes. The image includes grid overlays on the SR monogram and the SILKROUTE wordmark, demonstrating the logo's construction. It also features a small collage of traditional Indian carvings, including an elephant and intricate patterns, highlighting the brand's cultural inspiration.
Business card for Maneesha Panicker, founder of Silk Route Escapes, a New York and India-based luxury travel company specializing in custom expeditions through India.
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silkroute_escapes-branding
Natural plant on a green background with a heart icon and the word 'NATURAL
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