Free to Roam, Proud to Brand

Overview
Wandering Wings is a free-range eggs brand that stands for ethical farming, natural living, and feel-good nutrition. We developed a brand identity that reflects this ethos with simplicity and warmth.
The logo features two hens formed from the initials “W W,” brought together by a leaf — symbolizing purity and harmony with nature. To bring an extra layer of personality, we created a happy hen mascot — full of life and character. She brings the brand’s voice to life and will be a key storytelling element across upcoming packaging and communication.